Yesterday it was the first of September. I don’t know if you noticed but I most certainly did – not because it was time to turn 5 of my 8 wall calendars over to a new month (I exaggerate, there are only 4) but because upon opening up facebook, many photographers I follow have put up a new ‘photo of the month’. This month I haven’t yet participated in this because I haven’t yet taken any photos I would proudly advertise as a way of inviting visitors to flip through the rest of my photos (which are finally being uploaded!). So it’s either play the waiting game until next weekend, or put up a photo I haven’t shared yet and ‘cheat’.
So this got me thinking – what is the reasoning behind this new trend of photographers putting up a new photo every month? Here’s a few reasons I came up with.
- Photographers like to show off new work to as many people as possible. Contrary to what most may think not everyone is on facebook, and even some who are don’t pick up on social media marketing. Various contacts who have done market research say that it’s not as affective to the wider audience as it may seem.
- Buyers and stockists like to know their photographers are being active. Most photographers send photos to stock libraries or buyers in big batches, and this means there’s not necessarily contact between the two every month. It can be reassuring for investors in photographers to know that they aren’t letting dust collect on their equipment, and they are keeping their skills up to scratch.
- The public is becoming more aware of the photographer rather than the photo, and they like to be involved. Probably as a result of the digital sharing age, showing off new images is easier than ever and you don’t need to wait for ages for negatives to be developed. This means the general public can be more involved in the style and work of the artist, and can see what their favourite photographers are up to more frequently than the occasional article in a magazine or newspaper. This is especially true of those working a local patch as the public can relate to the subject/location and may grow fonder of it as a result.
- The internet is demanding new work more frequently. Because photos are so widely available, the negative of point 3 is that people demand good, fresh photos very quickly compared to pre-digital-age. Viewers get bored, interest wanes.
Why do you do it?
Do you like it?
What do you think I should do?